{"title":"Iris Hantverk","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSince 1870, Stockholm.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA workshop for visually impaired craftsmen was founded in Stockholm in 1870.More than 150 years later, every brush is still made entirely by hand by visually impaired craftsmen , the one thing that's never changed.\u003cspan class=\"inline-flex\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade from oak, birch, and beech, with natural bristles chosen for each brush's purpose, these are pieces built to outlast trends.\u003c\/p\u003e","products":[{"product_id":"soft-bath-brush","title":"Bath Brush - Soft Horse Hair \u0026 Oak","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSoft and springy, horse hair is gentle enough not to scratch the skin, yet firm enough to build a rich lather with soap or body wash. Use it in circular motions across the body for a thorough, comfortable cleanse.\u003c\/p\u003e\n\u003cp\u003eAt 17cm, it sits comfortably in the hand, compact enough for everyday use and easy to take travelling.\u003c\/p\u003e","brand":"RE:FORM","offers":[{"title":"Default Title","offer_id":48912441278715,"sku":null,"price":55.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5553\/0491\/files\/Housekeep0003_1.jpg?v=1781081321"},{"product_id":"oval-hair-brush-wild-boar-bristle-beech-wood","title":"Oval Hair Brush - Anti-Frizz \u0026 Shine","description":"\u003cp class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\"\u003eThis traditional wild boar bristle brush helps distribute the scalp's natural oils from root to tip, smoothing frizz and enhancing natural shine. It produces minimal static, making it ideal for dry weather, while the soft cushioned base gently massages the scalp for a comfortable brushing experience.\u003c\/p\u003e\n\u003cp class=\"zlAe0W_TextBase zlAe0W_Text\" data-w-component=\"text\"\u003eFor best results, detangle with a \u003ca href=\"https:\/\/www.reformhome.co.nz\/collections\/iris-hantverk\/products\/wooden-pins-hair-brush\" target=\"_blank\" rel=\"noopener\"\u003ePin Cushion Hair brush\u003c\/a\u003e first, then finish with this boar bristle brush to smooth and polish the hair.\u003c\/p\u003e","brand":"RE:FORM","offers":[{"title":"Default Title","offer_id":48912525623547,"sku":null,"price":55.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5553\/0491\/files\/Housekeep0065.jpg?v=1781081471"},{"product_id":"wooden-pins-hair-brush","title":"Pin Cushion Hair Brush -Detangling \u0026 Scalp Massage","description":"\u003cp\u003eThe smooth wooden pins gently glide through tangles with less pulling and breakage than metal or plastic brushes. The soft cushioned base follows the shape of the head, providing a relaxing scalp massage with every stroke.\u003c\/p\u003e\n\u003cp\u003eWe love pairing it with our boar bristle brush, use this brush first to detangle, then finish with the \u003ca href=\"https:\/\/www.reformhome.co.nz\/collections\/iris-hantverk\/products\/oval-hair-brush-wild-boar-bristle-beech-wood\" target=\"_blank\" rel=\"noopener\"\u003eOval Hair Brush\u003c\/a\u003e for smoother, shinier hair.\u003cbr\u003e\u003c\/p\u003e","brand":"RE:FORM","offers":[{"title":"Default Title","offer_id":48912812540155,"sku":null,"price":50.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5553\/0491\/files\/Housekeep0064.jpg?v=1781081641"},{"product_id":"toilet-brush-birch-concrete-cup","title":"Toilet Brush - Birch \u0026 Concrete Cup","description":"\u003cp\u003eWhat sets this brush apart is its hand-moulded concrete cup. Heavier than plastic, it stays stable on the floor, while its breathable nature helps keep the base drier and reduces the build-up of moisture, bacteria, and mould. The seamless surface is easy to wipe clean with no hidden grime.\u003c\/p\u003e\n\u003cp\u003eThe oiled birch handle is durable and long-lasting, and the polypropylene bristles clean effectively without scratching. At 41.5cm, the handle is designed to comfortably reach inside the bowl without getting too close.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"t4s-product__title\"\u003e\u003ca href=\"https:\/\/www.reformhome.co.nz\/collections\/iris-hantverk\/products\/toilet-paper-holder\" target=\"_blank\" rel=\"noopener\"\u003eToilet Paper Holder\u003c\/a\u003e\u003c\/p\u003e","brand":"RE:FORM","offers":[{"title":"Default Title","offer_id":48912934011131,"sku":null,"price":125.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5553\/0491\/files\/Housekeep0004.jpg?v=1781081936"},{"product_id":"toilet-brush-refill","title":"Toilet Brush Refill","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis replacement brush fits both the Iris Hantverk concrete cup and standard plastic holders, so you can keep the holder you love and simply swap out the brush head when needed. Less waste, less cost.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade from oiled birch with polypropylene bristles, the same materials as the original brush, built to the same standard.\u003c\/p\u003e","brand":"RE:FORM","offers":[{"title":"Default Title","offer_id":48913033298171,"sku":null,"price":45.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5553\/0491\/files\/Housekeep0010_d0bc6f4a-a7ce-4ca8-91b6-ed54cc16b579.jpg?v=1781223367"},{"product_id":"dustpan-brush-set-moss-green","title":"Dustpan \u0026 Brush Set - Moss Green","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe brush is made from natural horse hair and oiled beech wood, soft enough to sweep fine crumbs without scattering them, yet firm enough to handle coarser debris like gravel or soil. The compact size makes it ideal for quick cleanups on kitchen benches, dining tables, outdoor furniture, or any surface that needs a tidy between proper cleans.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe moss green bio-polyethylene dustpan adds a quiet pop of colour without trying too hard. Together, the set is compact, practical, and easy to store or hang up between uses.\u003c\/p\u003e","brand":"RE:FORM","offers":[{"title":"Default Title","offer_id":48913403379963,"sku":null,"price":100.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5553\/0491\/files\/Housekeep0016_1.jpg?v=1781249771"},{"product_id":"toilet-paper-holder","title":"Toilet Paper Holder","description":"\u003cp\u003eMade from oiled birch and hand-moulded concrete, this holder is part of the same series as the Iris Hantverk Toilet Brush, they sit together naturally without being too matchy.\u003c\/p\u003e\n\u003cp\u003eThe upright design keeps the roll neatly in place and easy to reach, and makes even a spare toilet roll look like it belongs there. The concrete base uses a small addition of polymer, still firm like stone, but with a warmer, smoother feel. Contains no environmentally harmful substances.\u003c\/p\u003e\n\u003cp class=\"t4s-product__title\"\u003e\u003ca href=\"https:\/\/www.reformhome.co.nz\/collections\/iris-hantverk\/products\/toilet-brush-birch-concrete-cup\" target=\"_blank\" rel=\"noopener\"\u003eToilet Brush - Birch \u0026amp; Concrete Cup\u003c\/a\u003e\u003c\/p\u003e","brand":"RE:FORM","offers":[{"title":"Default Title","offer_id":48915030114555,"sku":null,"price":105.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5553\/0491\/files\/Housekeep0028.jpg?v=1781223670"},{"product_id":"dough-scraper","title":"Dough Scraper","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe stainless steel blade makes it easy to scrape dough cleanly off the bench, scoop up flour without waste, and divide or shape dough with a single clean cut. The oiled birch handle feels comfortable in the hand and gives you good control.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePart of a series with the \u003ca href=\"https:\/\/www.reformhome.co.nz\/collections\/iris-hantverk\/products\/pastry-brush\" target=\"_blank\" rel=\"noopener\"\u003ePastry Brush\u003c\/a\u003e and \u003ca href=\"https:\/\/www.reformhome.co.nz\/collections\/iris-hantverk\/products\/bakers-brush\" target=\"_blank\" rel=\"noopener\"\u003eBaker's Brush\u003c\/a\u003e.\u003c\/p\u003e","brand":"RE:FORM","offers":[{"title":"Default Title","offer_id":48915417497851,"sku":null,"price":52.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5553\/0491\/files\/Housekeep0002_1.jpg?v=1781250069"},{"product_id":"pastry-brush","title":"Pastry Brush","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade from FSC-certified oiled birch and natural horse hair, this brush applies butter, egg wash, oil, or glaze evenly and smoothly, horse hair holds liquid well and releases it consistently, giving you better control than synthetic bristles. The hole at the top makes it easy to hang up between uses.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cmeta charset=\"utf-8\"\u003ePart of a coordinated kitchen series alongside \u003ca href=\"https:\/\/www.reformhome.co.nz\/collections\/iris-hantverk\/products\/bakers-brush\" target=\"_blank\" rel=\"noopener\"\u003eBaker's Brush\u003c\/a\u003e and \u003ca href=\"https:\/\/www.reformhome.co.nz\/collections\/iris-hantverk\/products\/dough-scraper\" target=\"_blank\" rel=\"noopener\"\u003eDough Scrapers\u003c\/a\u003e.\u003c\/p\u003e","brand":"RE:FORM","offers":[{"title":"Default Title","offer_id":48915708248315,"sku":null,"price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5553\/0491\/files\/Housekeep0021.jpg?v=1781250307"},{"product_id":"rolling-pin-40cm","title":"Rolling Pin 40cm","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade from FSC-certified beech wood, this handleless rolling pin gives you full control over pressure and direction, the kind of control that makes a real difference when rolling pastry thin and even.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAt 40cm long and smooth enough to release dough cleanly without sticking, it works well for all types of dough, shortcrust, flaky pastry, bread, pizza, and biscuits. The cylindrical shape also makes it handy for lifting rolled pie dough onto a tin without tearing.\u003c\/p\u003e","brand":"RE:FORM","offers":[{"title":"Default Title","offer_id":48915986481403,"sku":null,"price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5553\/0491\/files\/Housekeep00411.jpg?v=1781250443"},{"product_id":"bakers-brush","title":"Baker's Brush","description":"\u003cp\u003eLightly dust flour evenly over your baking board before rolling dough. Brush off any excess flour from the dough before baking, and keep the work surface clean between batches.\u003c\/p\u003e\n\u003cp\u003eNatural horsehair is heat-resistant, safe for brushing bread during baking or sweeping excess flour from a hot baking stone.\u003c\/p\u003e\n\u003cp\u003ePart of a coordinated kitchen series alongside \u003ca href=\"https:\/\/www.reformhome.co.nz\/collections\/iris-hantverk\/products\/pastry-brush\" target=\"_blank\" rel=\"noopener\"\u003ePastry Brushes\u003c\/a\u003e and \u003ca href=\"https:\/\/www.reformhome.co.nz\/collections\/iris-hantverk\/products\/dough-scraper\" target=\"_blank\" rel=\"noopener\"\u003eDough Scrapers\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"RE:FORM","offers":[{"title":"Default Title","offer_id":48916230439163,"sku":null,"price":50.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5553\/0491\/files\/Housekeep0042_1.jpg?v=1781250126"},{"product_id":"glass-brush","title":"Glass Brush","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBeautifully simple and sustainable. Crafted with an ergonomic oiled birch wood handle and gentle natural horsehair bristles, this eco-friendly glass brush easily reaches the bottom of wine glasses, stemware, and tumblers. It removes grime and lipstick marks without scratching your finest crystal, making it a durable, plastic-free essential.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"RE:FORM","offers":[{"title":"Default Title","offer_id":48926786191611,"sku":null,"price":48.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5553\/0491\/files\/Housekeep0041.jpg?v=1781250379"},{"product_id":"birch-wood-wall-rack-2-hooks","title":"Birch Wood Wall Rack - 2 Hooks","description":"\u003cp\u003eHandcrafted from untreated, sustainably sourced birch wood, perfect for hanging sunhats, dog leads, towels, tea towels, or cleaning tools throughout the home, from entryways and bathrooms to kitchens and utility spaces.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"dc9c133d-71ea-4c8a-9444-74a3a1dd9da7\" dir=\"auto\" data-message-model-slug=\"gpt-5-3-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"196\" data-end=\"385\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWhen you combine two or more units, the spacing between the pegs remains consistent, allowing you to create a seamless wooden peg rail system that adapts beautifully to walls of any length.\u003c\/p\u003e\n\u003cp data-start=\"196\" data-end=\"385\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBirch Wood Wall Rack - 4 Hooks\u003c\/p\u003e\n\u003cp data-start=\"196\" data-end=\"385\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBirch Wood Wall Rack - 7 Hooks\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"RE:FORM","offers":[{"title":"Default Title","offer_id":48926802542843,"sku":null,"price":42.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5553\/0491\/files\/Housekeep0019.jpg?v=1781250896"},{"product_id":"birch-wood-wall-rack-4-hooks","title":"Birch Wood Wall Rack - 4 Hooks","description":"\u003cp\u003eHandcrafted from untreated, sustainably sourced birch wood, perfect for hanging sunhats, dog leads, towels, tea towels, or cleaning tools throughout the home, from entryways and bathrooms to kitchens and utility spaces.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"dc9c133d-71ea-4c8a-9444-74a3a1dd9da7\" dir=\"auto\" data-message-model-slug=\"gpt-5-3-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"196\" data-end=\"385\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWhen you combine two or more units, the spacing between the pegs remains consistent, allowing you to create a seamless wooden peg rail system that adapts beautifully to walls of any length.\u003c\/p\u003e\n\u003cp data-start=\"196\" data-end=\"385\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBirch Wood Wall Rack - 2 Hooks\u003c\/p\u003e\n\u003cp data-start=\"196\" data-end=\"385\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBirch Wood Wall Rack - 7 Hooks\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"RE:FORM","offers":[{"title":"Default Title","offer_id":48926832951547,"sku":null,"price":48.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5553\/0491\/files\/Housekeep0018.jpg?v=1781251014"},{"product_id":"birch-wood-wall-rack-7-hooks","title":"Birch Wood Wall Rack - 7 Hooks","description":"\u003cp\u003eHandcrafted from untreated, sustainably sourced birch wood, perfect for hanging sunhats, dog leads, towels, tea towels, or cleaning tools throughout the home, from entryways and bathrooms to kitchens and utility spaces.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"dc9c133d-71ea-4c8a-9444-74a3a1dd9da7\" dir=\"auto\" data-message-model-slug=\"gpt-5-3-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"196\" data-end=\"385\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWhen you combine two or more units, the spacing between the pegs remains consistent, allowing you to create a seamless wooden peg rail system that adapts beautifully to walls of any length.\u003c\/p\u003e\n\u003cp data-start=\"196\" data-end=\"385\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBirch Wood Wall Rack - 2 Hooks\u003c\/p\u003e\n\u003cp data-start=\"196\" data-end=\"385\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBirch Wood Wall Rack - 4 Hooks\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"RE:FORM","offers":[{"title":"Default Title","offer_id":48926835507451,"sku":null,"price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5553\/0491\/files\/Housekeep0010_2.jpg?v=1781251126"}],"url":"https:\/\/www.reformhome.co.nz\/collections\/iris-hantverk.oembed","provider":"RE:FORM","version":"1.0","type":"link"}